Economic and Consumer Psychology
| Specialisation of: | Psychology |
|---|---|
| Degree: | Master of Science in Psychology |
| Mode of Study: | Full-time |
| Duration: | 1 year |
| Start date: | September and February |
| Language of instruction: | English |
| Location: | Leiden |
| Croho/isat code: | 66604 |
Our days are filled with countless decisions and the consequences of these decisions. And if this is not already hard enough by itself, companies and organisations try to influence our choices and decisions, through marketing and advertising. But how do we decide? How rational are our choices? How do we sell our own products and ideas to others? As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions.
Programme
The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles. The elective courses enable students to bridge this knowledge to other sub-disciplines. In their second semester students learn to integrate and apply the knowledge and skills acquired during their coursework (thesis and internship).
Time Frame
In the first semester, students are provided with in-depth knowledge of the field of economic and consumer psychology by emphasizing the general principles that underlie economic and consumer behaviour.
This is reflected in courses that stress basic principles of economic and consumer Psychology (i.e., The Psychology of Economic Behaviour) and build on these basic principles (i.e., Emotions and (Ir)rationality in Economic Behaviour, The Psychology of Selling and Advertising). The elective courses enable students to bridge this knowledge to other sub-disciplines. At the same time, there is an emphasis on acquiring data analysis skills (Applied Data Analysis).
In their second semester students learn to integrate and apply the knowledge and skills acquired during their coursework, on a topic in the domain of Economic and Consumer Psychology (Thesis). Moreover, students are offered the opportunity to apply their knowledge in practice in order to help them transition to becoming a professional economic psychologist (Internship).
For a detailed description of the courses, please see the e-Prospectus.
